Time and time again, real estate has proven to be a tremendously profitable investment instrument. However, one of the most significant hurdles to entry in this field is learning how to become a real estate investor. The good news is that anyone can learn how to invest in real estate if they put in the effort.

There is no reason why real estate should be off-limits, regardless of your starting point. Planning, building strong networks, gathering sufficient market know-how, proper financing, strategizing, and honing the essential skills can lead most to a successful real estate career.

What is Real Estate Investing?

Real estate refers to any piece of land and the property that comes with it. While the terms real estate and land are sometimes used interchangeably, real estate is defined as land plus any permanent man-made features, such as a home.

Real estate investing is all about the ownership, purchase, and management of real estate for profit.

It is divided into various areas - residential, commercial, industrial real estate investing, etc.

Initially, real estate investing may appear complex and costly, but it is one of the most reliable ways to grow money. And with the right set of skills, knowledge, and a bit of planning, beginners can easily learn how to become a real estate investor and start their investing journey.

Skills to Get Started with Real Estate Investing

Market Knowledge

Before investing, an investor does not need to understand all of the ins and outs -  they simply need to know the market conditions. Know what to expect based on market conditions while purchasing or selling.

During crises and market meltdown, for example, investors who acquired houses only for appreciation were unsuccessful. Not only can understanding market behavior and trends help with risk management, but it's also the finest method to learn about real estate investing.

Understanding the dynamics of an area, such as places that are in great demand, is also vital. This entails inquiring about local amenities, the job market, transportation, housing pricing, and rental rates, among other things.

Risk Assessment

Risk assessment is an integral part of any form of investment. All investments entail some level of risk, be it external or internal. There isn't much you can do about external risks, but you can surely come up with proactive solutions to maintain revenue during a downturn.

Other dangers include having terrible tenants, not being able to pay your mortgage, having to go into foreclosure, legal ramifications, etc. These dangers, fortunately, are far more manageable with a bit of foresight and pre-planning.

Communication and Management Skills

For real estate investors, especially newcomers, networking is essential. To get fresh possibilities, assistance, and information, you'll need a network of different team members. After hands-on learning, learning from the experts is the best way to learn.

As an investor, you'll have to make several decisions from banking to renovation - which will be a lot easier if you already have a team to consult. When it comes to tenant screening and management, knowing how to be firm with renters is important because legal compliance plays a huge part in being a landlord.

It's also crucial to have good communication skills when it comes to negotiating prices or hiring labor.

After communication comes management. As an investor, you must manage a lot of things. You must maintain the property, accommodate tenants, and track payments, among other things.

If an investor does not want to handle everything alone, they will have to recruit helping hands who are well-acquainted with this field.

Try Invelo for Real Estate Investing

If you are currently buying investment property, whether flipping or renting, or if you are thinking of becoming a real estate investor, you're going to need a tool to manage prospects, market to leads and convert deals. There are many tools available for this, but very few address the four key aspects of real estate investing:

  1. Finding Prospects - Use our built-in list builder with over 150 million property records to find target prospects that meet your specific criteria. Select from dozens of data points to optimize your list.
  2. Marketing to Leads - Use built-in marketing campaigns to send direct mail, ringless voicemail, email, sms and more. Setup filter criteria to automatically find new prospects and add them to campaigns as they get added to your database.
  3. Manage and Convert Opportunities - Track every step of the deal lifecycle including skip tracing to find better contact information, adding notes and setting tasks so you never miss an opportunity to close a deal.

On top of that, Invelo is unique because it has intelligent automation and built-in education. There is no reason to reinvent the wheel. Tons of investors have already figured out the best practices for finding, marketing, contacting, negotiating and closing real estate deals. Invelo has integrated all of this learning in to educational training and automation so you can "set it and forget it".

Invelo has a forever free account -- try it instantly and see what invelo can do for you.

Negotiation & Organization

Another vital talent to become a real estate investor is the ability to see each real estate transaction from both sides and take the market's reality into account when ironing out the details.

Making sound investment selections does not automatically imply a win. Rather, it is the ability to participate actively in a negotiating process that aims to help both parties obtain what they want out of the deal.

Again, real estate investing is a multi-faceted enterprise that frequently involves multiple deals and projects at any moment. Therefore, long-term real estate investing success requires developing solid organizational skills and employing good aid with bookkeeping and property management skills.

Patience and Persistence

Investors in real estate must continue to learn about market trends and their own investments by observing them. Of course, real estate isn't a get-rich-quick scam, so you'll need to be patient.

It will take time to find resources, negotiate deals, invest, and manage, but the benefits will be well worth the effort.


Finally, it should go without saying that having a clear vision of where you want to go with your real estate investing is critical to your success. Success may be tough to attain unless you can devote your entire attention to your business and stay focused on your objectives.

Steps to Become a Real Estate Investor - Proven Strategies to Get Started

There are some general steps beginners need to know to begin their journey as a real estate investor. From researching to networking and drafting plans and strategies, the steps include:


First and foremost, to become a real estate investor, it is crucial to research and learn about the industry.

In order to really know whether you’re getting a good deal, it’s critical to thoroughly understand the ins and outs of the market you’re investing in. As such, it's crucial to do some background research about locations, real estate trends, property types and prices, legal regulations, financing, etc.

While conducting your research to become a real estate investor, it's important to consider factors like fair market property values, market trends, market rent, possible investment risks, cash flows, etc.

To help with real estate investing research, there are countless investing books, blogs, or real estate newsletter subscriptions to dig into. Besides, getting in touch with experts can also be a good way to glean some preliminary insight.


Aspiring investors should attend as many networking events and investment clubs as possible. Looking up networking tips online, joining real estate investing forums, or directly reaching out to professionals can be a few ways to get started.

By interacting with real estate professionals, you can gain valuable insight on how to land deals and overcome certain challenges. Local networking events can also expose information specific to your market.

Besides a learning opportunity, networking also helps to build a contacts list. When it comes to real estate investing for beginners, your network will eventually influence how you approach investments and find your real estate specialization. Once you start closing business, having the appropriate team to rely on will be critical.

Financing your Investments

While it is possible to begin investing in real estate through sources such as hard money lenders, private lenders, seller loans, or microloans, you shouldn’t count on building your entire business with no money down.

Even for the highest leverage scenarios, saving cash reserves and building your own working capital is crucial to surviving in real estate investing. It's critical to have lots of capital since real estate investing frequently necessitates more funds than anticipated.

As such, beginners need to be extra careful about financing strategies, such as putting down at least 20% on a rental property, building a separate capital reserve account for repairs and upkeep, accounting for the loss of cash flow caused by vacancies, etc.

Drafting a Plan

Drafting a business plan is a great place to begin investing in real estate. The objective of a real estate business plan is to create a roadmap for investors. This will help you identify what markets to invest in, outline your objectives, and strategize specific strategies to achieve them.

A real estate business plan, when properly planned, can be a valuable learning tool for real estate investing beginners.

Choosing a Market and Investment Style

There are 5 main styles of real estate investing:

  • Sole proprietorship
  • Partnership
  • Syndication
  • REITs (Real Estate Investment Trust)
  • Crowdfunding

Choosing a market and an investment style to follow comes down to market trends, working capital, financial capability, investment objectives, and expected return on investment, among other factors.

As a beginner, carefully selecting a market and an investment style lays the foundation for a fruitful career in real estate investment.

Analyzing Deals

You'll want to start undertaking deal research in that market once you've identified a target market.

Before making a deal, consider if there is a positive cash flow, what the costs are, if it is in an area with high rental demand, etc.

By considering all these things, beginners can make critical assessments to avoid falling headfirst into a bad deal.

Successful real estate investors all have one thing in common: they never stop learning. This philosophy of continuous learning will serve you well throughout your investment career.

Beyond just understanding the words and formulas used in real estate investment, keeping up with everything that’s happening in the real estate world also gives you the self-assurance and confidence needed to start investing.

Learning by Doing

Finally, the greatest method to learn about the real estate business is to do it yourself. Shadowing a local real estate agent or networking with experts gives you plenty of practical knowledge.

When starting your own real estate business, learning how to make offers and negotiate with a professional is invaluable. Such first-hand experience pays dividends in the long run, especially for beginners.

Tips and Strategies to Become a Real Estate Investor

In the world of real estate investing, investors vary in the strategies they follow and the markets they target. There is no one-strategy-fits-all guide to follow for beginners.

But there are some general tips and strategies every beginner can follow to become a real estate investor:

Encourage Referrals

Because a good reputation and supporting word-of-mouth may account for a significant amount of a real estate investor's revenue, referrals are vital.  

Hence, effective real estate investors pay close attention to the smallest details in communication - listening and responding to complaints and concerns, promoting their company professionally, etc.

This establishes a reputation that attracts other investors to collaborate with them.

Invest in an Accountant

Taxes account for a large amount of a real estate investor's annual costs. Keeping up with current tax requirements can be difficult. This might cost you time away from your core responsibilities.

To handle the business's books, savvy real estate investors hire a trained and recognized accountant. When compared to the savings that a professional can offer to the firm, the expenditures connected with having an accountant are minor in the long run.

Use Invelo for Real Estate Investing

Understand the Risks

For any investor, being wary of the common pitfalls of investing, understanding the inherent hazards of investments, and assessing the potential for loss is imperative.  

While real estate investing may be advertised as an easy way to make money, prudent real estate investors are always aware of the dangers involved, not just in terms of real estate transactions but also in terms of the legal ramifications. Hence, they modify their operations to mitigate such risks.

Just as understanding risks is a crucial aspect in other kinds of investment, in real estate as well, it is equally significant. Especially for beginners, understanding the risks of the target market is the first step to coming up with a sound strategy to begin real estate investment.

Find your Niche

Investors must focus on a specific field in order to get the depth of information required to succeed. Investing the time to develop this degree of knowledge in a certain field is critical to long-term success. Once a niche market has been mastered, the investor can apply the same tried and tested in-depth technique to other market niches, such as high-end residential, low-income multi-unit housing, rural farm rehabs, etc.

Learn the Local Real Estate Rules and Laws

When you rent out real estate to the general public, you should expect a legal scenario to occur sooner or later. Understanding the municipal and state regulations that regulate real estate can help investors avoid potential problems and litigation.

Therefore, being well informed about the eviction laws, landlord-tenant rules, liabilities, security deposits and payments as well as rental property insurance is always a plus for any real estate investor.

Ask for Help

Lastly, trying to learn the real estate investing business on your own might be difficult. But asking for help from relevant sources is always a wise option- whether it's a mentor, lawyer, or helpful friend, successful real estate investors frequently credit others for their success.